The Attention Economy

Henna: Hello Rhea, I assume you know a lot about organic food. Tell me how is it better than conventional?

Rhea: Hi. I bet it is the recent study by the Stanford University about organic and conventional food that has grabbed your attention. Naming a few:

1)      Organic farming is environment friendly.

2)      It uses sustainable agricultural techniques.

3)      It uses natural methods of weed, pest and fungus control.

4)      It restricts the use of genetically-modified organisms and synthetic pesticides and fertilizers.

5)      It effectively preserves the soil fertility.

So, Henna what do you think about throwing all the pesticides away and starting a new way of farming which is ecological and better health-wise? It is not strange that Mauritians are keeping pace with organic/bio farming. Farmers have started cultivating organic rather than conventional for fruits like papaya, banana, vegetables such as tomato, potato and lettuce and meat like chicken and ducks.

The government is encouraging households to produce their own fruits and vegetables so as the country imports less from outside and becomes self-sufficient in the near future.

With food prices on the rise and concern over pesticide residues on fruits and vegetables produced in bulk, Mauritian households have started doing organic farming for their personal use. Consuming home grown fruits and vegetables is safer, saves money and are of better quality as they are pesticide free.

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Homegrown and organic farming on small scale shows that even urban and suburban residents can grow their own vegetables in easy to find plots and spaces. Mauritian households are now seen with gardens in backyards, cultivation of vegetables on rooftops, in their balcony and in flowerpots. I took this picture on my visit to a nearby organic farm.

Finally Henna, organic farming/food is the way to go because its environment friendly and better for health. The study may prove that organic food is as nutritious as conventional but it is an undeniable fact that the former is better and worth its cost. Personally, I recommend sticking to organic because it is pesticide free unlike conventional. In this age of environmental degradation and all types of pollution, organic is ecological and producing organic food is caring for the environment.

Henna: Thanks for the clarifications Rhea and I am going to take some time out of my week-end and start growing my own pesticide free organic food in a free space around my house.

News article: http://www.reuters.com/article/2012/09/04/us-organic-idUSBRE88303620120904

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6 Responses to The Attention Economy

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